The New Cougars
Dating Advice for Women Series
Welcome to the era of the new cougars. The census data tells us that only 1% of all marriages in 2008 were cougar marriages, that is, between a woman who was 10-14 years older than her husband—while only 2.6% of the brides were 6 to 9 years older. But even though these weddings are rare, the concept of the “the cougar,” an older woman who dates or marries a younger guy, is creating new possibilities in dating. In this Demi-Ashton era, many 40+ women have happily broadened their matches to include younger men.
But according to a survey of 100 self-proclaimed new cougars the rules have changed. The old stereotype of the man-eater woman, a la Stifler’s mom from ‘American Pie,’ no longer applies. These days it is not about a sugar mama having a no-strings-attached fling. It’s about finding a new form of true love.
More than 90% of these new cougars say they want a long-term relationship with a younger man. They expect the guy to pay his way—to cover dinner or split the check. These women want the full experience of dating someone who is romantic, chivalrous and, best of all, relatively free of the emotional baggage of past relationships. 52% of the cougars in the study were in their 40s and their ideal guy is aged 24-27. 45% were ‘lifestyle’ new cougars who have dated more than five younger men.
Over-40 women don’t mind being called new cougars but they are redefining the definition of cougar dating. They know what they want in relationships and are opening doors to new possibilities for themselves. Go to for the new cougar survey for more details.
Wishing you love,
Sign up here for a powerful gift!
FREE Top-Tier Love Strategy Session!
Limited time offer
Hi, I'm Dr. Diana Kirschner. My team and I have helped thousands of successful single women, including judges, famous shrinks, CEOs, philanthropists, Directors, professors, and celebrities like Hoda Kotb from The Today Show to find a high-quality man who understands, appreciates and cherishes them, and I'm confident we can help YOU too!
I'm a PBS Love expert and psychologist who has appeared on Oprah, the Today Show and in an Amazon Prime show, Love in 90 Days based on my bestseller Love in 90 Days. My work has been featured in The New York Times and The Wall Street Journal, ABC, People, and NPR.
I specialize in helping high-caliber women create feminine self-confidence, dating success, and passionate love matches.
I want to do everything I can to give you hands-on personalized support that will make a lasting difference!
During your powerful and dynamic one-on-one session, we will help you with your unique dating situation. You'll walk away refreshed and inspired, with a clear step-by-step path forward to move through any obstacles and get the top-tier love you want. And deserve!
"I followed the program and enjoyed the process. I appreciate Dr. Diana planting very helpful seeds!"
-Hoda Kotb, The Today Show
Here's what women like you are saying:
"My love strategy session helped me to meet a really high-caliber guy! In it I learned how to tweak my profile to attract great matches. And my boyfriend is the best! We are having a blast building our dream house and planning for a cruise to Tahiti !" -Darla, Psychologist & Author
"I was fifty-two years old with a career that was enviably successful. But my love life was not. And I couldn't figure out why. As my love mentor, Diana helped me understand that I not only deserved to have but could have a strong, loving life partner who would always be there for me. I found true love in three months! And after 4 plus years of marriage, my husband and I still pinch ourselves every day to make sure that it's not a dream!" - Midge Woolsey, PBS Pledge Host